I’m all for “buying local”. Really, I am. There’s nothing like supporting an individual or family that lives in, and gives back to, your own community!
The world seems to have a love/hate relationship with Amazon these days.
But sometimes — if you want to support a local seller, artisan, or author — you really have no choice but to do it through Amazon.
Vendors v Sellers
Amazon has VENDORS, to whom they reach out to make contracts to buy their stuff in large quantities and resell it.
And then there are SELLERS, who reach out to Amazon in hopes of reaching more customers than they ever could on their own. Anyone can be a SELLER on Amazon, including otherwise-only-local mom and pop shops. Some of them have small shops or websites which are their primary business sites. And others ONLY sell on Amazon; there is no local shop to patronize.
And then there are AUTHORS (like me and MANY of my author friends) whose books are only (or mostly) sold on Amazon for a plethora of business reasons. (It’s far easier for you to ask your local independent bookshop to order our books for you, if you want to “buy local”, than it is for us to get copies on the shelves of all the bookshops.)
Amazon is featuring Small Businesses
Have you ever clicked on a SELLER’s name to learn more about it?
I noticed a Gift Guide that includes a Small Business category. I clicked on the image and started browsing. A family tree caught my eye and I saw that the SELLER’s name is FreshRetroGallery. I clicked on the name to learn more. I also did a Google search for that name. It turns out that owner Elizabeth Knaus only sells on Amazon and Etsy. (I picked this company at random and do not know her.) So, maybe the item I want is available on Etsy. Or maybe not. It’s definitely not something I can just drive to my local store for. (Especially since she lives in Minnesota and I live in Albuquerque!) If she did have a local store, though, I could purchase it there, once having discovered it online!
By all means, BUY LOCAL……but don’t forget the little SELLERS and AUTHORS on Amazon.
What are your thoughts?
Please leave a comment — I’d love to read it!