People ask me why I have a stork for my business logo. Is it my fault that not everyone knows an egret from a stork? Granted, New Mexico is not exactly known for egrets, but I do see them sometimes down by the Rio Grande.
Anyway, the egret that inspired my logo lived in Minnesota. Here’s the story:
The story of the egret-taking-flight logo
In the spring of 2007 I attended the NAPO conference in Minneapolis. Can you imagine 800 professional organizers in one room?! Need I add that the event was very organized?
It wasn’t my first year as an organizer, or my first conference, either, but I had yet to choose a logo or a tag line. My business cards were very corporate looking, having been inspired by my previous telephone company business cards.
Afterwards, while touring the back roads of Minnesota in my rental car, I stopped one day to eat my lunch by a pond. I watched as an egret took flight and thought:
That’s it! The feeling of getting organized; of rising above the weight of one’s clutter; of freedom. The feeling of being able to relax, exhale, appreciate life, enjoy one’s space, and reach one’s goals.
Thus I was inspired to create the egret logo, and my tag line:
Less clutter. More life.
My business cards are now less corporate-looking and have a more personal feel. I hope you are inspired too!
So, it’s an egret, not a stork… but does it really matter?
What if it were a stork?
I’ve never seen one, by the way. They’re much more common in Europe where the baby-delivering legends originated. Storks are excellent parents and tend to return to the same nest every year. Their return from migrating to warmer climes for the winter is historically concurrent with the spring human births which result from frolicking at the previous summer festivals. So, babies… making room for babies… organizing nurseries and kids’ rooms… newlyweds… combining households… moving and unpacking… space planning and redesign… “nesting”… giving birth to order… it all works for organizing, and it’s all good!
But it’s an egret, OK?
How do you feel when you declutter and get organized?
Pease share with us in the comments below!
And let me know if you’d like to experience the freedom of getting Organized for Life!
Copyright 2011 – 2017 by Hazel Thornton, Organized For Life.
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